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17 Responses to “BHPetrol”

1. on 24 Jul 2006 at 12:23 pmearl-ku

   the green with yellow font used to be better …

   but heck with it, they chosed orange with yellow font … the fond should contrast with the backgroud … it just look plain ugly …

2. on 24 Jul 2006 at 3:30 pmSir Matthew

   Hi Neo,

   I totally agree with you on the new identity of BP. Orange seems like a supermarket to me. Furthermore, the logo design is really bad considering BP is internationally known. The logo seems like a rush job and is just at the initial stage. Good petrol logos are Shell and Petronas.

3. on 24 Jul 2006 at 4:20 pmsimon

   its horrible. some parts of the pump are left green, so the clashing of colors are a pain on the eyes.

4. on 24 Jul 2006 at 4:24 pmearl-ku

   this is bad marketing man …

5. on 24 Jul 2006 at 4:41 pmChe-Cheh

   I think abit ugly only. Maybe you guys not used to it yet.

6. on 24 Jul 2006 at 4:46 pmpianonee

   eh.. orange with yellow? ok mah, ok than green color ler.. haha…

7. on 24 Jul 2006 at 4:55 pmpianonee

   Orange color with Yellow? ok mah.. I think it is better than green with yellow right? hahaa..

8. on 24 Jul 2006 at 5:53 pmJackson

   I agree with Simon. There is still some green colour left at the pump. The Orange colour looks so ugly….

9. on 24 Jul 2006 at 6:38 pmwuching

   whats the h stands for?

10. on 25 Jul 2006 at 7:53 amAndreas

    Didn’t BP sell off their stations a couple of months back? I actually don’t think that this is BP but another company. What do you think?

11. on 25 Jul 2006 at 10:26 amNeo

    Wuching, no idea what’s the h doing there. What do you all think?

12. on 25 Jul 2006 at 11:16 amNeo

    Wuching,
    The “h” could stand for “Holdings”. So, BHPetrol is Boustead Holdings Petrol.

    Andreas,
    Boustead acquired 70% interest in BP Malaysia Sdn Bhd. Does this mean it’s a different company now?

    Read http://www.boustead.com.my/Current%20news/corporate%20news1.htm

13. on 12 Sep 2006 at 4:14 pmBee Choo

    I just call BP Card Centre to enquire regarding the scratch for the rewards, then when I ask the one of the customer service rep. whether she can give me the telephone number for the BP station? She replied with very bad manners, very impatient and annoying, she said, “PERGILAH CARI SENDIRI” what kind of service are your prodiving? Heh… I am supporting you all the while…

14. on 29 Oct 2006 at 4:37 pmguessme

    The old BP petrol stations have been bought over by local Co. My personal view would be that they have been downgraded from being international std to becoming a local std. So, you will definitely get a local standard logo.
    Mind you, Boustead is owned by LTAT (Defense Ministry). Should give them a chance to make a different impact in local market. Remember, they are now a local company similar to Petronas but still just learning to crawl/walk.

15. on 10 May 2007 at 11:34 ammasterx6600

    …bhp…save my petrol..money..transportations..

16. on 22 May 2008 at 3:41 pmwailneg

    First of all i am not clever about branding;

    I think the CEO of the company does not trust brand agency or any design consultant. And probably BHP thingy came out their own idea without research on the branding. I don’t know…..

    I personally much prefer BP branding than BHP petrol now. I dont know i cannot force myself to love that yellow & orange. Looks massive and not well-planning. It just last minutes work i would say.

    I don’t see many people stop at their station. They prefer PETRONAS or Shell.

    My message to BOD/CFO/Mgt: Let the agency do their work. Please do not disturb them and stop being conservative!

    Thanks

17. on 05 Jun 2008 at 1:37 pmPetrol price hike special edition photos - Hot-screensaver

    [...] BHPetrol stations are usually quiet, but last night it was perhaps their best day in many years! Huge amounts of traffic queening for BHPetrol fuels just to have a last taste of cheaper fuel! Hahaha… that was a sight to be captured and remembered! [...]

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